Marketing Unit 1 Review

Marketing links producers to:

• Customers

• Retailers

• Banks

• Business

Marketing is described as creating:

• Promotion

• Business

• Markets

• Exchanges

Marketing encourages people from different countries to __________ frequently.

• Travel

• Train

• Trade

• Think

Which of the following is a method used to communicate with customers?

• Personal Selling

• Customer Orientation

• Manufacturing

• Producers

Of the following which is a durable good?

• Coffee mug

• Haircut

• Oil Change

• Hamburger

The marketing function that includes creating strategies to attract the target customer to a business is:

• Target Market

• Market Planning

• Communication

• Personal Selling

An effective marketing-information management function enables marketers to:

• Determine what products customers want

• Provide great store experiences

• Sell the product at the maximum price

• Promote the company in other countries

How does the marketing function of selling benefit society?

• It benefits many charities

• Helps to increase employment

• Allows employees to receive discounts

• Helps the government provide benefits

Which function of marketing determines how much gross profit a business will make on a good or service?

• Market Planning

• Promotion

• Pricing

• Channel Management

Which marketing function can remind customers of items that they want to purchase?

• Promotion

• Market Planning

• Selling

• Pricing