Marketing Management

______ refers to classifying the product into different groups with same characteristics.

• grading

• branding

• packaging

• labeling

Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

• Advertisement

• Marketing

• Marketing Plan

• Marketing Strategy

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

• MARKETING PLAN

• MARKET RESEARCH

• MARKETING STRATEGY

• PRODUCT TESTING

Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.

• ADVERTISING TESTING

• BRAND AWARENESS AND REACH

• MARKET SEGMENTATION

• PRODUCT TESTING

Marketing function that involves communicating information about products and services to potential customers  ____

• promotion
• distribution
• business consumers
• final consumer

The life cycle of a product goes through how many defined stages?

• 2
• 4
• 5
• 6

A product can be

• an object or thing
• a concept or idea
• a service
• all of the above

Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.

• Behaviorist
• Psychographic
• Demographic
• Geographic

What is the process of dividing a market into groups of people who have the same product needs?

• Market
• Market Segmentation
• Target market
• Concentrated Marketing Strategy

This is a collection of people who have a need for a particular product, and who have the ability, willingness, and authority to buy it. 

• Service
• Idea
• Market
• Market Segmentation