Introduction to Media and Information Literacy

While eating lunch, Rosarina told her classmates that she appreciated the latest episode of “Maalala Mo Kaya” she saw on iWant.TV about a politician who is running to become a Senator. Instead of convincing her to support the politician, she said that it empowered her to not vote for that person. What characteristics of media are shown in this context?

• Media are constructs and media are mostly a business.

• Media are social and political, and audiences negotiate the meaning behind media.

• Media are mostly a business and different media use varied aesthetics.

• Media use varied aesthetics and audiences negotiate the meaning behind media.

During elections, edited posters of political candidates who look decades younger than their age fill most walls in public places. This form of deception shows what characteristic of media?

• Media are constructs.

• Audiences negotiate the meaning behind media.

• Media are mostly a business.

• Different media use varied aesthetics.

Donita downloaded a Pharmacy-simulation game from Playstore primarily to expand her insight on her course and as a temporary relief from her hectic school review session. What needs based on Users and Gratification Model were satisfied in this scenario?

• Entertainment and Social Integration

• Information and Entertainment

• Entertainment and Personal Identity

• Information and Social Integration

Mocha Uson often ends up in the headline with news about her controversial blog posts, statements, and actions. She has been personality constantly highlighted by the media because of reasons like getting a bigger audience. Many media outlets are guilty of not prioritizing more important news like the status of the economy or pressing national issues as they tend to focus on trivial matters like controversies involving Uson. Which theory best describes this scenario?

• Propaganda Model

• Agenda-setting Theory

• Cultivation Theory

• Three Modes of Reading

National Geographic Channel released a documentary about how rising temperatures caused by climate change affect the world. The documentary revealed that the heat is melting glaciers, changing precipitation patterns, and setting animals on the move. The documentary aims to raise awareness among people and encourage them to take action. Which media paradigm is evident in this case?

• Three Modes of Reading

• Propaganda model

• Media market model

• Public sphere model

You have used different means of communication in order to contact your classmate such as Facebook Messenger, Viber, Text messages and mobile phone calls. You finally reached him when you called his house’s landline number. This skill makes use of _________.

• Information Literacy

• Media Literacy

• Technology Literacy

• All of the above

Carlota is looking for information on the complications of diabetes mellitus. She was able to find several web sites on the topic but chose to read articles authored by Medical doctors. She also checked for the credentials of the authors. This ability is called _______.

• Information Literacy

• Media Literacy

• Technology Literacy

• All of the above

Julio visited the museum to study relics and artifacts of early civilization. His history teacher asked him to report in class the information he gathered. Using a PowerPoint presentation, Julio shared to his classmates how people during the Neolithic age communicate and how it differs from today’s means of communication. Which type of literacy is NOT evident in the given situation?

• Library Literacy

• Cultural Literacy

• Technology Literacy

• Information Literacy

Media literacy enables a person to ________.

• Easily use all types of computer hardware and software.

• Critically evaluate television programs and see different techniques of persuasion.

• Read, analyze, and critically evaluate information presented in a variety of forms i.e., television, print, radio, etc.

• Use and find information of all types in a university, including computer sources, microfilms, and indexes/abstracts.

PBTV owns several companies like CCTP and KamayanKanin, yet when KamayanKanin was involved in an issue about food poisoning, PBTV decided not to report the news and proceeded to discuss more about the corruption in the country.

• Size, ownership and profit orientation

• Advertising

• “Mass media news” sourcing

• Ideology and fear-mongering