What is the correct term for dividing audiences into smaller groups?

• Segregation

• Segmentation

• Compartmentalising

• Division

Which theory says that audiences take in everything they see in the media, without much thought or choice?

• Hypodermic needle theory

• Two step flow

• Uses and gratifications

• Reception theory

Hypodermic needle theory is a type of...?

• Active audience theory

• Passive audience theory

• Reception theory

Who created Reception Theory - the idea that audiences respond differently to the media depending on their experiences?

• Stuart Hall

• Blumler & Katz

• Joseph Campbell

• Tsvetan Todorov

This means categorising audiences based on their personality

• Psychology

• Demographics

• Two-step flow

• Psychographics

An unemployed person would be in which socio-economic category?

• A

• B

• C2

• D

• E

Which word means 'the meaning given to a media message by the person who made it'

• Encoding

• Decoding

• Connoting

Which type of audience pleasure does somewhen get from solving a video game or watching a perfectly constructed narrative?

• Aesthetic pleasure

• Voyeuristic pleasure

• Cerebral pleasure

• Catharsis

What is a 'polysemic' sign or message?

• One that has many possible meanings

• One that makes no sense

• One that has only one clear meaning

Hypodermic Needle Theory is a type of..?

• Active audience theory

• Reception theory

• Passive audience theory