Math of Finance- Chapter 6 Test (Dave Ramsey)

Financial Opportunity that is given up because you choose to do something else with your money

• Opportunity Purchase

• Opportunity Cost

Which of the following is not a form of product positioning?

• Shelf positioning

• Packaging and color

• Financing

• Brand recognition

The purpose of advertising is to

• Tease the consumer

• Inform the consumer

• Persuade the consumer

• All of the above

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

The process of communicating the value of a product or service to customers.

• Product positioning

• Marketing

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

Which of the following is not a need?

• Housing

• Eating out

• Utilities

• Food

The promotion of a product or service by identifying it with distinct characteristics; usually associated with public perception, quality or effectiveness.

• Product positioning

• Branding

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

Zero percent financing is nothing more than a really good marketing tool.

• True

• False

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

Repetition has proven to be an ineffective marketing technique.

• True

• False

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

Feeling regret or concern after making a large purchase.

• Buyer's remorse

• Consumerism

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

What concept is best explained by the statement, ʺMoney spent here cannot be spent thereʺ

• Law of diminishing return

• Opportunity cost

• Significant purchases

• Delayed gratification

Tags

CCSS.HSF-LE.A.1B