Feature Benefit Match

“This TV set weighs just 13 pounds.”

• Product Feature

• Customer Benefit

• Both

“These jeans are made from heavy-duty denim, which means they will save you money in the long-run"

• Product Feature

• Customer Benefit

• Both

“This sweater is machine washable.”

• Product Feature

• Customer Benefit

• Both

“These headphones will give you much more listening enjoyment.”

• Product Feature

• Customer Benefit

• Both

"This electric toothbrush will save you from having to go to the dentist."

• Product Feature

• Customer Benefit

• Both

"The 10-megapixel 10x zoom lens lets you take close up phots of your puppies."

• Product Feature

• Customer Benefit

• Both

"This basketball shoe has an all-leather upper (tongue)."

• Product Feature

• Customer Benefit

• Both

"The Intel Core i9 Processor will allow your computer to work faster, which will save you time when working on your homework."

• Product Feature

• Customer Benefit

• Both

"This can of Diet Coke has 0 calories"

• Product Feature

• Customer Benefit

• Both

"This iPhone comes in three different colors."

• Product Feature

• Customer Benefit

• Both