Media Diagnostic Test

The term "media" is defined as

• Picture or image

• Means of communication

• A current style

• A study of signs

The term "signs" is defined as ...

• Something that comes with an accepted meaning

• A current style

• Visual movement that explores themes and techniques drawn from popular mass culture

• Means of communication

The term "mass media" means ...

• Means of communication

• Something that comes with an accepted meaning

• Means of communicating to a large group of people

• A current style

Popular culture is ......

• Ability to interpret and analyze the media

• Means by which a message is communicated

• Artifacts, institutions, customs, hobbies that represent the accepted values of society

• The study of signs

A medium is ...

• Means by which a message is communicated

• Means of communication

• Picture or image

• A current style

Why do news stations include visual images in their news stories? (Choose 2)

• It is easier to watch than read

• It makes the story easier to believe

• It's more fun

• It's cheaper

All forms of media will reflect the values of its creators and _______

(Choose 2)

• Audience

• Sponsors

• Politicians

Semiotics is the study of

• Media and its influence on the population

• Media signs, codes, and conventions

• Online media platforms.

1. The “Signified” in terms of media language is:

• the idea or concept of a thing.

• the opposite idea implied by the signifier.

• the exact meaning of the signifier

Media Stereotypes, in definition, are:

• generalization that are always correct in any media presentation.

• generalizations that are always negative in any media presentation

• generalizations about a person or group of people without regard for individual differences.