Targeted Advertising

If influencers work with brands to create content for their own channels, it qualifies as an ad if the brand...

• pays using money or freebies

• exerts some form of editorial 'control' over the content

• re-shares the influencers post

• logo is in every frame

UK adverts should include identifying hashtags such as...

• #AD

• #GettingPAID

• #PaidMe

• #Advert

The ASA stands for...

• Advertising Socials Agency

• Advertising Standards Authority

• Advertising Standards Academy

• Advertising Social Agreement

Targeted advertising is...

• Legal

• Illegal

_____________ are followed by many people who admire them and they can interact with this audience directly on a daily basis, via a range of mediums e.g. sharing photos, videos, ‘stories’, tweets etc.

Influencers get _________ to advertise products...