PoBMF CH 12 PROMOTION Test

The process of communicating with potential customers in an effort to influence their buying behavior is called...

• Product Promotion

• Price

• Place

• Promotion

______________ focuses on promoting the company rather than its products

• Product promotion

• Institutional promotion

• Free Promo

• Advertising

What type of Public Relations is this?

• Sponsorship
• Website
• Special Event
• News

What type of Public Relations is this?

• Corporate Identity Material
• Websites
• Sponsorship
• News

What sales promotion technique is this?

• Gift
• Contest
• Sampling
• Price Discount

What sales promotion technique is this?

• Sample
• Gift
• Contest
• Loyalty rewards programme

What sales promotion technique is this?

• Discount coupon
• Gift
• Price discount
• Contest

What is the form of promotion technique in the picture?

• Print 
• Broadcast
• Eletronic
• None of the above

What is the form of advertising in the picture?

• Print
• Broadcast
• Electronic
• None of the above

What is the form of advertising in the picture?

• Print
• Broadcast
• Electronic
• None of the above.