Marketing

Advertising and marketing are the same thing. True or false?

• True

• False

The American Marketing Association’s definition of marketing is; ‘Marketing is the set of activities which lead to profitable exchanges which add value to the seller’s business’. True or false?

• True

• False

3. A company which invests most of its budget into sales training and support of their sales teams, is likely to have a market orientation. True or false?

• True

• False

Transactional marketing is more concerned with making the immediate sale than with building relationships. True or false?

• True

• False

. Define the term ‘market’

• a place where similar products grouped together

• a competitive high street

• a place where buyers and sellers meet

• a basket of goods a shopping mall

How might you categorise the market for office photocopiers?

• B2C

• C2C

• B2B

• C2B

What is the difference between the term ‘customer’ and the term ‘consumer’?

• There is no difference.

• The term consumer refers only to people who buy food and drink products.

• Customers buy products but it is consumers who use them.

A retailer who has both an online and high street presence (e.g. John Lewis, Top Shop) is sometimes referred to as bricks and (a)   .

According to the CIM; Marketing can be defined as a process that pertains ...

• online and offline promotions

• Effective targeted sales

• identifying and anticipating customer needs and wants

• Guessing customer preferences