
Marketing
Quiz
•
Arts
•
11th Grade - Professional Development
•
Practice Problem
•
Hard
Chris Johnson
Used 8+ times
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9 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Advertising and marketing are the same thing. True or false?
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The American Marketing Association’s definition of marketing is; ‘Marketing is the set of activities which lead to profitable exchanges which add value to the seller’s business’. True or false?
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
3. A company which invests most of its budget into sales training and support of their sales teams, is likely to have a market orientation. True or false?
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Transactional marketing is more concerned with making the immediate sale than with building relationships. True or false?
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
. Define the term ‘market’
a place where similar products grouped together
a competitive high street
a place where buyers and sellers meet
a basket of goods a shopping mall
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How might you categorise the market for office photocopiers?
B2C
C2C
B2B
C2B
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the difference between the term ‘customer’ and the term ‘consumer’?
There is no difference.
The term consumer refers only to people who buy food and drink products.
Customers buy products but it is consumers who use them.
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