QUALITATIVE RESEARCH

Mention 2 reasons why Designers carry out research

What is a synonym for a questionnaire?

• Possibilites

• Opinions

• Survey

• Interviewing

A good Questionnaire usually has ---------- parts?

Write at least one main part that a good questionnaire must have

Tell us what demographics means in your own best words

An Interview can be with

• A researcher

• An Academic

• A specialist in the field

• All of the above

You may choose to interview a non expert but someone with experience on the topic. Give us an example of a situation when you would do that.

How would you usually select a Focus Group?

What does "Informed Consent mean"?

What is the difference between "observation in media" and "field observation". You may use an example.