BTEC IT Unit 3: Business Uses of Social Media

Which of the following are examples of how a business might use social media?

• Promoting a product or service, including launching a new one.

• Generating an image or brand

• Customer communication or customer service

• Resolving queries or managing issues

• Removing the need for other marketing opportunities

How did Greggs respond to Piers Morgan's disparaging comments about the vegan sausage roll on Twitter?

• Oh hello Piers, we've been expecting you

• Sorry Piers. We don't care what you think

• Piers Morgan, who are you anyway?

• Come and try one, Piers

Which of these product categories have the most success on social media?

• Baby products

• Automotives

• Clothing

• Electronics

Which of these is an example of creating (or recreating) an image or brand?

• Making positive statements about the how environmentally friendly the products are.

• Changing the colour scheme of the social media site

• Only allowing certain people to follow the business

• Using alternative social media platforms

Which of the following about Search Engine Optimisation (SEO) are true?

• Optimised content means it is more likely to be discovered by your target audience

• Optimised content means it is more likely to be discovered by any potential customer.

• Optimised content means it is more likely to be found over your competitor's.

• Optimised content means it is more likely to be ranked with other, very similar content.

The process of refining content so that it is more likely to be known to search engines and therefore ranked highly in their results is known as what?

• Search Engine Optimisation

• Web crawlers

• Indexing

Useful for planning a social media campaign.

For example identifying a target audience, learning more about an audience to plan content etc.

• Audience Insights

• Page Insights

• Reach

• Search Engine Optimisation

Analyses the interactions with an existing business page.

So is useful for learning more about the users who already interact with the business content.

• Audience Insights

• Page Insights

• Reach

• Search Engine Optimisation

The total number of people who see your content. It is a unique figure so if the same person sees the same content twice this isn’t calculated.

• Audience Insights

• Page Insights

• Reach

• Search Engine Optimisation

•Owned by Facebook

•More than 500 million people use it every day, 80% of accounts follow a business.

•59% of users are 18-29.

•68% of users are female.

•Can be used via the website but predominantly mobile users.

•Perfect for visual brands – become the network for raising brand awareness.

•Users are 2.5 times more likely to click on an ad than other platforms.

• Instagram

• Pinterest

• Twitter

• LinkedIn

• Snapchat