1. Social networks are organized primarily around __________.

• a. brands

• b. people

• c. discussions

• d. interests

2. Social networks have the enormous information-sharing capacity. As such, they are a great distribution channel for ____________.

• a. customer feedback

• b. viral content

• c. exclusive coupons

• d. marketing messages

3. Which social network is considered the most popular for business to business marketing?

• a. Facebook

• b. Orkut

• c. Ryze

• d. LinkedIn

4. One advantage a non–profit has when opening a private social network is

• a. its tax-exempt status makes the startup cost of a private social network more affordable.

• b. its supporters tend to spend more time using social networks.

• c. that it has an immediate user base of people interested in the cause.

• d. its supporters have a higher tolerance for marketing messages.

5. Larger social networking sites

• a. will force niche social networks out of business.

• b. set social media trends.

• c. are expected to see declining growth rates.

• d. are a better fit for most nonprofit organizations.

6. The first step when marketing with social networks is to identify the goals and strategies.

• a. True

• b. False

7. Facebook and LinkedIn are the most popular social networks globally.

• a. True

• b. False

8. Facebook Places is targeted at large brands and companies with big budgets.

• a.true

• b.false

9. It is considered a best practice to interact under a personal account on LinkedIn.

• a.true

• b.false

10. A white label social network’s primary difference is that it is privately run by a nonprofit organization or corporation.

• a.true

• b.false