EOPA - Product/Service Mgmt

Which step in the new-product development process involves seeking feedback from consumers in order

to know what response they would give to a proposed product?

• A. Idea generation

• B. Product screening

• C. Concept testing

• D. Feasibility analysis

What is one question that a company needs to answer about a product that is in the introductory stage of

its life cycle?

• A. Should we regionalize the product?

• B. Does the product need to be modernized?

• C. Should we take the product off the market?

• D. How can we make the public aware of our product?

Many businesses are using the technology developed by the space program to create

• A. advanced new products.

• B. marketing strategies.

• C. updated brand names.

• D. advertising techniques.

The Underwriters Laboratory seal on an electrical product indicates

• A. quality and safety backed by a testing organization.

• B. a guarantee by the manufacturer.

• C. the product can be returned.

• D. standard grades established by the federal government.

A warranty that covers the entire product is known as a(n) __________ warranty.

• A. full

• B. limited

• C. express

• D. implied