EOPA - Product/Service Mgmt

EOPA - Product/Service Mgmt

10th - 12th Grade

5 Qs

quiz-placeholder

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EOPA - Product/Service Mgmt

EOPA - Product/Service Mgmt

Assessment

Quiz

Other

10th - 12th Grade

Medium

Created by

Bilqise Bellamy

Used 10+ times

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which step in the new-product development process involves seeking feedback from consumers in order

to know what response they would give to a proposed product?

A. Idea generation

B. Product screening

C. Concept testing

D. Feasibility analysis

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one question that a company needs to answer about a product that is in the introductory stage of

its life cycle?

A. Should we regionalize the product?

B. Does the product need to be modernized?

C. Should we take the product off the market?

D. How can we make the public aware of our product?

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Many businesses are using the technology developed by the space program to create

A. advanced new products.

B. marketing strategies.

C. updated brand names.

D. advertising techniques.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Underwriters Laboratory seal on an electrical product indicates

A. quality and safety backed by a testing organization.

B. a guarantee by the manufacturer.

C. the product can be returned.

D. standard grades established by the federal government.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A warranty that covers the entire product is known as a(n) __________ warranty.

A. full

B. limited

C. express

D. implied