Media Literacy Open Note Quiz

What would be considered "Internet" media?

• A YouTube Video

• FM Radio Broadcast

• Hardcover Books

• Paper Newspapers

Which of the following is not a purpose of Media?

• Persuade

• Inform

• Entertain

• To summon the anger of the gods

What is Media Literacy?

• It is the ability to think critically about the media sources people interact with daily

• It is the ability to turn on the television

• Understanding that media is usually never made for a specific audience

• It is the ability to read subtitles on a screen

True or False: A commercial is a short video created by a concerned organization to spread their message to further public safety

• True

• False

Which of these would be an example of a public service announcement (PSA) ?

• A tv spot advertising Nike shoes

• A promo code for Pizza hut

• A tv short with the message of "Don't text and drive"

• A YouTube video of Tom Brady eating pistachios

Which of these are correct?

• Commercial = Persuasive / PSA = Informative

• Commercial = Informative / PSA = Persuasive

• Commercial = Persuasive / PSA = Persuasive

• Commercial = Informative / PSA = Informative

True or False: A target audience is the "ideal" customer for that product.

• True

• False

If a company is selling a Baby Yoda toy, who might the target audience be for this product?

• Politicians

• Deep Sea Divers

• Greek gods

• Star Wars nerds / Mr. Bray

Giveaways and contests usually relate more too ...

• Gladiatorial combat

• Commercials

• PSAs

• Brick laying groups

What is a "Testimonial"?

• When someone gives their "honest" review of the product

• When the commercial appeals to the ethics of the viewer and tries to convince them in the legitimacy of the claims

• When the commercial appeals to the emotions of the viewer

• When the commercial tries to use reason to convince to the viewer