VM Unit 3

Sally is displaying various types of shoes on the shoe rack for customers to try on. This form of display is called

• open assortment display.

• theme assortment display.

• closed assortment display.

• parallel assortment display.

Which one of the following in NOT a function of a planogram?

• It acts as a guide to the store.

• It prevents shoplifting in the store.

• It communicates the display layout to the distributor.

• It gives the most saleable item the best ability to sell.

Which one of the following window takes advantage of passers-by converging on the store from two directions?

• Arcade window

• Corner window

• Open-back window

• Parallel-to-sidewalk window

Christmas is just round the corner. Johnny is preparing a display to reflect the festive atmosphere or mood. What form of display is most appropriate?

• Festive display

• Ensemble display

• Assortment display

• Theme-setting display

Alfred is going to display expensive branded watches. Which one of the following fixture should he use?

• Vitrine

• Gondola

• Grid wall

• Pegboard

Celene is displaying a new kind of canned tuna. Her supervisor has given her 60 cans and a small display area. What kind of display pattern should she use?

• Step pattern

• Pyramid pattern

• Radiation pattern

• Repetition pattern

Which one of the following guidelines in displaying apparel is WRONG?

• Face-out should be the best selling item

• Face-out should display the back view of the item

• Face-out should lead into the barred merchandise

• Face-out and related barred merchandise should be of the same colour

Kiddie World intends to open a retail store along Orchard Road. The store sells fashion apparel for young children. It is going to have a very big frontage facing the road. What kind of window structure is suitable?

• Corner window

• Arcade window

• Shadow box window

• Parallel-to-sidewalk window

Which one of the following would you place at the entrance of the store with a deep vestibule?

• Gondola

• Wall case

• Island display

• Slat wall system

Some stores have very little frontage on the road or in a shopping mall but have adequate depth. In such a situation, what kind of window structure would you recommend?

• Arcade window

• Cornerless window

• Windowless window

• Parallel-to-sidewalk window