EOPA - Promotion

Which of the following is the right time for a business to make promotional decisions in relation to

product, price, and distribution decisions:

• A. After product, price, and distribution

• B. Before product, price, and distribution

• C. Along with product, price, and distribution

• D. Without considering product, price, and distribution

An ad informing consumers of a company's efforts to stop pollution is an example of __________

promotion.

• A. promotional

• B. institutional

• C. direct-mail

• D. retail

Which of the following is the basic purpose of a company's promotional mix:

• A. To provide all product information

• B. To influence consumers to purchase

• C. To list the company's products

• D. To reduce competitors' sales

Technology advancements have provided marketers the ability to send cost-effective, opt-in promotional

messages to a customer's __________ address.

• A. P.O. box

• B. street

• C. email

• D. secondary

Which of the following is an example of specialty advertising:

• A. Skywriting

• B. A postcard announcing a special sale

• C. Billboards

• D. Key rings bearing a company's name