Persuasive Messages

Persuasion means a logical argument that can influence a person's beliefs or actions.

• True

• False

Which of the following is not an effective technique of persuasion?

• Establishing Credibility

• Recognizing the Power of Loss

• Not Expecting or Overcoming Resistance

• All mentioned

Pulling up the rank can help you being persuasive?

• True

• False

Complimenting helps in:

• Gaining attention

• Building interest

• Reducing resistance

• None

In writing persuasive claims your tone should be:

• Harsh

• Moderate

• Extremely polite

Which of the following persuasive messages require special sensitivity to tone?

• Messages flowing upwards

• Messages flowing downwards

• Both

By mentioning the price before building a desire for the product you have:

• caused resistance

• diverted their attention

• both

'I' in AIDA stands for:

• Interest

• Interpret

• Insight

________ appeal is used when presenting facts and evidence for complex ideas or recommendations.

• Emotional appeal

• Logical appeal

• None

Which of the following is not the part of 'Motivating Action':

• Suggesting the action you want readers to take

• Stressing the positive results of the action

• Making the desired action complicated