Introduction to Mobile Commerce

Mobile commerce refers to conducting e-commerce by using mobile devices and wireless networks.

• TRUE

• FALSE

YouTube, Shopee and Spotify are examples of m-commerce applications.

• TRUE

• FALSE

One of the attributes of m-commerce is ______, which means being everywhere, especially at the same time.

• personalization

• ubiquity

• localization

• interactivity

_______ is preparation of information for individual consumers.

• Personalization

• Ubiquity

• Localization

• Interactivity

Mobile commerce increases customers’ loyalty.

• TRUE

• FALSE

Mobile commerce provides rich media entertainment anytime and anywhere.

• TRUE

• FALSE

One of the drivers of m-commerce, ________, is the widespread use of cell phones, which is a social phenomenon, especially among the 15-to-25-year-old age group.

• vendor push

• bandwidth improvement

• device availability

• handset culture

To properly conduct m-commerce, it is necessary to have sufficient bandwidth for transmitting text, voice, video, and multimedia.

• TRUE

• FALSE

Real time delivery is not possible in mobile commerce.

• TRUE

• FALSE

Benefits of m-commerce to organizations:

• Location-based commerce

• Wider reach

• Competitive pricing

• Increases sales