Online services

A retailer is thinking of setting up a website to sell its products. What would be 2 of the benefits of this to customers?

• They have a much wider range of choice.

• The business can sell to a worldwide audience.

• It is more secure than high street shopping.

• They can do their shopping when and where it suits them.

The retailer would like to train some of its employees to maintain the new website. What would be a benefit of

using online education & training for this?

• Employees can learn in their own time, wherever they want, fitting it around their other commitments.

• Learners must be self-motivated as the responsibility for completing the course is on them.

• Online courses are always better than studying in a classroom.

• Online courses are almost always fully accredited and will contribute towards a qualification.

Dropbox, Outlook.com & Google Docs are examples of what type of online service?

• Productivity

• Retail

• News & Information

• Education & Training

Miroslav is considering whether to use online banking. What would be a benefit to him of doing this?

• It is more secure than high street banking.

• Online banking sites are well-governed and always genuine.

• It gives him a wider choice of banking products.

• He can manage his finances 24/7.

Miroslav also used online services for accessing the news. What might a drawback of this be?

• It could open him up to hacking threats and viruses.

• Our lives can become very distracted and dominated by the news.

• It’s difficult to identify genuine news as there is a lot of fake news online.

• It’s much harder to keep informed and up-to-date on current events.

Miroslav would like to book a hotel for an upcoming trip. Which 2 of the following would be the benefits of doing

this online for Miroslav?

• Booking online requires electronic payment which is more secure.

• Customers can compare the prices of bookings quickly and easily to find the best price.

• Customers can make bookings 24/7 from wherever they are.

• Businesses need less administrative staff to handle bookings which will save them money.

Miroslav uses streaming services for entertainment. What 2 benefits are there for using this?

• He can access his tv shows/music whenever he wants.

• He can be distracted and dominated by these services.

• He can access a huge variety of entertainment.

• It’s much easier for him to keep informed and up-to-date.

An online retailer stores the transactional data from purchases made on its site. What would be 2 advantages that retailers can use

this transactional data?

• To allow the business to track the delivery of products sold to customers.

• To allow employees to work together to produce a document while in different locations.

• To identify customer spending habits to better target their marketing.

• To allow customers to view the product price of items to get the best deal.

What would be a disadvantage of the online retailer storing their transactional data online?

• The data could potentially be hacked and stolen/modified.

• There is an increased reliance on the business’ internet connection.

• The data could be overwritten accidentally by different employees.

• There could be concerns over privacy with how the data is used.

What two types of data are commonly used in targeted marketing?

• Product Data

• Collaborative Data

• Transactional Data

• User Profile Data