Business & Marketing Essentials Final vh

Harley Davidson Motor Cycles stresses the quality of their machines and the image Harley’s create in the minds of their target market. This demonstrates a marketing focus on

• Product

• Place

• Price

• Promotion

How/where a product will be distributed

• Price
• Place
• Promotion
• Product

A catchphrase like "Save money, live better" used to increase brand awareness for a product/company.

• logo
• slogan
• brand
• product

Setting and communicating the value of products and services. Setting the cost at the right level.

• Price
• Place
• Promotion
• Product

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

• Price
• Place
• Promotion
• Product

Which of the following is not a form of advertising?

• TV Commercial

• Billboard

• Newspapers

• All of them are forms of adveritising

What is segmentation?

• Dividing customers into groups based on preferences

• Dividing customers into groups based on income

• Diving employees into different departments

• Dividing shareholders into specialized groups

Which of these is NOT a segmentation group?

• Gender

• Age

• Location

• Income

• Job

What is Market Research?

• The process of gaining information about customer, competitors and reading market trends

• The process of reviewing cash flow forecasts

• The process of researching the markets and methods of improving cash flow

• The process of looking at target audiences

What is Quantitative data

• Numbers,

• Opinions