Promotions

Which color is mostly used in ads to show power and elegance?

• white

• black

• blue

• green

A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is an employee of Williamsburg, the Virginia town in which daily life in 18th century America is re-enacted. The ad’s headline reads, “History Repeats Itself, 9 to 5 Daily.” What does this headline exemplify?

• play on words

• paradox

• surprise treatment of a subject

• familiar saying with a twist

What words used in headlines attract most readers’ attention?

• compare, act, now

• free, date, easy

• now, price, new

• today, easy, save

With what group is direct-mail advertising most effective?

• business-to-business customers

• existing customers

• potential customers

• target consumers

What is the oldest print media advertising?

• newspaper, magazine and signs

• signs, magazine and facebook

• none of the above

• all of the above