MKT1407

1) The first stage in the consumer decision-making process is ________.

• information search

• evaluation of alternatives

• problem recognition

• product choice

A customer buying an unfamiliar product which carries a fair degree of risk would most likely engage in

• extended problem solving

• imited problem solving

• imited problem solving

• recognition problem solving

A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?

• routine response behavior

• limited problem solving

• graduated response behavior

• extended problem solving

If a new product increases the ideal state of a customer without changing her actual state, then a(n) ________ has been created.

• pportunity

• search

• accident

• need

A simple rule for moving through the problem recognition stage of consumer decision-making is that the greater the difference between the ideal and actual states, ________.

• the less likely that a problem will be recognized

• the greater the likelihood that a problem will be recognized

• the more sensitive the consumer is to frustrated needs

• the less sensitive the consumer is to frustrated needs

People often make decisions on the basis of a mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________.

• framing

• the sum-cost fallacy

• loss aversion

• positioning

Under ________, utility is defined in terms of gains and losses.

• prospect theory

• heuristics

• hyperopia

• Zipf's law

The alternatives actively considered during a consumer's choice process are his or her ________ set.

• inert

• evoked

• evaluative

• consideration

________ are dimensions used to judge the merits of competing options.

• Evoked sets

• Evaluative criteria

• Levels of abstraction

• Product comparisons

mental or problem-solving shortcut to make a purchase decision is called a(n) ________.

• determinant

• detail rule

• heuristic

• experience rule