Ch. 20 Print Advertisements

Ch. 20 Print Advertisements

9th - 12th Grade

10 Qs

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Ch. 20 Print Advertisements

Ch. 20 Print Advertisements

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Melissa Harms

Used 9+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A sketch that shows a general arrangement and appearance of a finished ad

Marketing

Advertising Proof

Print Advertisement

Ad Layout

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A presentation of an ad that shows exactly how it will appear in print

Advertising Agencies

Ad Layout

Print Ad

Advertising Proof

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An independent business that specializes in developing ad campaigns and crafting the ads for clients

Advertising Agency

Advertising Campaign

Ad Layout

Logotype

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group of advertisements, commercials, and related promotional materials and activities that are designed as part of a coordinated advertising plan to meet the specific goals of a company

Advertising Proof

Advertising Campaign

Ad Layout

Advertising Agency

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A graphic symbol for a company, brand, or organization; logo

Signature

Headline

Logotype

Copy

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The photograph, drawing, or other graphic element that is used in an advertisement

Headline

Copy

Illustration

Logotype

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The phase or sentence in an advertisement, that captures the readers' attention, generates interest, and entices them to read the rest of the ad

Headline

Copy

Illustration

Signature

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