Digital Mkt Strategy

What advantage do you have over your competitors?

What could be done better?

Who are your competitors and how are they challenging your interest?

All are useful questions for SWOT analysis

Acquisition, Behaviour, Conversion

Acquisition, Business, Conversion

Awareness, Behaviour, Conversion

Awareness, Business, Conversion

Purchases

Account creation

Subscriptions

Lead submissions

Purchase

Booking

Registration

Subscription

Is this goal realistic for your business to achieve?

Is this goal defined a way that everyone can understand?

Is this goal designed to proactively help your business?

Is this goal impressive enough?

No more than one

No more than two

No more than five

As many as you need

The lifetime cost of acquiring and keeping a customer

The maximum you can spend on acquiring and keeping a customer without making a loss

The amount of return you get from advertising spend

The total profit or loss over a given time-frame

The total cost of acquiring a customer

The maximum amount you can spend on acquiring a new customer without making a loss

Total profit per customer over a given time-frame

The total amount spent on your acquisition strategies

Revenue on investment

Reward on investment

Return on investment

Repayment on investment

Average Ads Value x Average no. of order

Average Order Value x Average no. of order

Average Value Claim x Average no. of order

Average Time Spent on Social Media x Average no. of order