Marketing Online , Test 3 2025

Traditional advertisements were contextual, they were put in specific places, where advertisers expected people to be. Now with online marketing advertisement can _____________.

What type of segmentation can be best applied in Google Adwords. (answer in one word)

On the search shown, what are the key words?

How many organic results can you identify for this search?

• 1

• 8

• 9+

• 0

In the early days of the internet, ads were still, just like print (display ads), then it became a pop-up, animated pop-up... There were still using the same technics as traditional advertisements but having a link in the add allowed companies...

• To get traffic to their social media

• Give a free sample

• Download a coupon

• Count how many times the ad was clicked

If you want to have more privicy while on the internet, what are some of the action you can take to protect your information. (Select all that apply)

• Use a VPN

• Use dummy emails for social media

• Browser internet on incognito window

• Cover cameras with a sticker

• Allow cookies

The click through ads were made stronger by ________________. Which are like electronic bread croms, that can be traced. This piece of data found in ads, sites, and apps store on the computer or mobile device. (answer ONE word)

Cookies can do the following:

(select all 4 that apply)

• Follow your emails and text messages

• Know if you browse a site

• Know if you download a coupon

• Know if you purchased something

• Facilitate "Addressable Advertising"

Cookies track unique identifiers to provide behavioral targeting. Select the identifiers mentioned in the video.

• IP Adress

• Device used

• The location where is being browsed

• Who you follow

How is online advertising better than traditional? (Select all that apply)

• Accurate count

• Less expensive

• Easy to edit or change

• Everyone can see them