Media Literacy Vocabulary

What is page rank in a Google search?

• It is an algorithm used by Google Search to rank its search results

• It is a rank of how reliable links are in a Google Search

• It is a list of the best websites

• It is a label given to false information

What is click restraint?

• It means to click on the first result that catches your eye.

• It is resisting the urge to immediately click on the first search result.

• It means something is an advertisement.

• It is the title of a credible news site.

What is an algorithm?

• It is another word for an advertisement

• It is a process to eliminate unreliable sites

• It is information that is not true.

• It is a process or set of rules to be followed, especially by a computer.

What is a domain?

• It is the address of your website that people type in the browser URL bar.

• It is another word for a search engine.

• It is where you live.

• It is a set of rules that computers follow.

What is an example of a search engine?

• Bing

• Yahoo!

• Google

• All of the above

Which is not another word for an advertisement?

• Sponsored content

• Paid post

• Branded content

• Click restraint

What is a native advertisement?

• It's information that has been falsely shared.

• It's an ad that looks like the news content on the same page

• It is the most transparent method of advertising.

• It is the address for a website.

What does it mean in journalism to be transparent?

• It means that something has been tampered with.

• It means that something is true.

• It means to hide information.

• It means to be clear and honest.

What are some signs that something might be an opinion?

• It is in the 1st person ("I")

• The article says it's an Editorial.

• It uses strong, persuasive language

• All of the above

What are some synonyms for an opinion article?

• Op-Ed

• Editorial

• Viewpoint

• All of the above