Market Research

What is Primary Research?

• Research done in Primary School.

• Data that was already collected

• Where data is gathered first hand

What is Secondary Research?

• Research that is collected first hand

• Research collected in Secondary School

• Where data is gathered through second hand sources

What are the two types of research?

Which of the following is an example of Primary Research?

• Online Statistics

• In person interview

Which of the following is and example of Secondary Research?

• Industry Sales and Revenue

• Focus Groups

List at least three types of Research Instrument

Which of the following is an advantage of interview?

• Questions are hard to ask

• Questions are hard to explain

• Questions can be explained

Which of the following is a disadvantage of Observation?

• Can always ask different persons questions

• There is no chance of asking why they behave in a certain way

List one Disadvantage of Product Sampling.

If you win the game. What of the following would you want?

A pack of Pen

A Pack of Sweets

A Phone Card

A Pack of Pencil