F5-CW #3- MARKETING, CONSUMER BEHAVIOUR

Which stage of the Product Life Cycle has rapid sales?

• introduction

• maturity

• decline

• growth

Select all the aspects or activities of promotion :

• advertising

• personal selling

• public relations

• sales promotions

Which is an example of Public Relations or publicity?

• A news release about interesting activities of the firm

• A television advertisement

• A door to door salesman

• Discounts and special offers

Promotion of a product can include all of the following except:

• advertising a new product

• offering coupons to encourage increased sales

• personal selling by using sales representatives

• redesigning a product to make it look more modern

Which of the following is NOT an example of public relations?

• sponsoring of a football team

• donations by the firm to charity

• advertising on national radio

• letting a newspaper journalist write an article about the firm's activities

specific groups of people with a similar profile, allowing marketers to target their messaging

• social media channels

• market segmentation

• market research analysis

• product distribution

what to make, how to package it, what brand name and label to use, and what image to project, is part of the

• price

• product

• target market

• Marketing mix

Which form of Promotion refers to activities that aim to build a positive image of the firm and its products in the minds of customers?

• Public Relations

• Advertising

• Personal selling

• Sales promotion

What is After-sales service?

• Up selling products
• Meeting of customer’s needs after they have purchased a product 
• enticing customers to purchase more products from your business
• Getting feedback on products/services

Which of these consumer organizations test and inspect materials from products to ensure they are appropriate for sale?

• The Bureau of Standards

• The Consumer Affairs Division

• The Ombudsman

• The Government