Marketing and Advertising

When it comes to advertising businesses are required by the law to tell the truth.

• True

• False

Logos are not very important for businesses to create.

• True

• False

Market-a group of consumers who share common wants and needs.

• True

• False

People of different ages can be in the same market.

• True

• False

Which term refers to a group of customers who share common wants and needs?

• fan base
• market
• demographic
• population

Which is NOT an aspect of the marketing mix?

• product
• placement
• population
• price

Which is NOT included in the demographics of a population?

• age
• gender
• income
• last names

Which is NOT an example of mass media?

• television
• radio
• newspapers
• textbooks

Which term refers to people who are exposed to an ad?

• ad campaign
• frequency
• audience
• mass media

Which company uses this logo?

• McDonalds

• Wimpy

• Tesco

• Asda