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Advertising techniques

Authored by Salete Macieira

English

11th Grade

Used 20+ times

Advertising techniques
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10 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

This technique involves giving away samples of the product for free to the customers. The items are offered in trade fairs, promotional events, etc.

promotional advertising

patriotic advertisements

facts and statistics

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

This type of technique involves convincing the customers to join the group of people who have bought this product and be on the winning side.

unfinished ads

bandwagon advertising

endorsements

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Here, advertisers use numbers, evidence and real examples to show how well their product works.

endorsements

facts and statistics

bribes

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The advertisers here just play with words by saying that their product works better but don't state by how much more than the competitor.

unfinished ads

weasel words

complimenting the customer

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In this technique the advertisers don't say they are the best from the rest, but don't also deny this.

questioning the customers

bribes

weasel words

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The advertisers use celebreties to advertise their products. The celebreties or stars endorse the product by telling of their own experience with the product.

endorsements

promotional advertising

bribes

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Here the advertisers use punch lines which complment the customers who buy their products.

patriotic advertisements

complimenting the customers

endorsements

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