Advertising techniques
Authored by Salete Macieira
English
11th Grade
CCSS covered
Used 21+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
This technique involves giving away samples of the product for free to the customers. The items are offered in trade fairs, promotional events, etc.
promotional advertising
patriotic advertisements
facts and statistics
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.5
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
This type of technique involves convincing the customers to join the group of people who have bought this product and be on the winning side.
unfinished ads
bandwagon advertising
endorsements
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.8
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Here, advertisers use numbers, evidence and real examples to show how well their product works.
endorsements
facts and statistics
bribes
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.5
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The advertisers here just play with words by saying that their product works better but don't state by how much more than the competitor.
unfinished ads
weasel words
complimenting the customer
Tags
CCSS.L.11-12.6
CCSS.L.8.6
CCSS.L.9-10.6
CCSS.W.11-12.2D
CCSS.W.9-10.2D
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
In this technique the advertisers don't say they are the best from the rest, but don't also deny this.
questioning the customers
bribes
weasel words
Tags
CCSS.L.11-12.6
CCSS.L.8.6
CCSS.L.9-10.6
CCSS.W.11-12.2D
CCSS.W.9-10.2D
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The advertisers use celebreties to advertise their products. The celebreties or stars endorse the product by telling of their own experience with the product.
endorsements
promotional advertising
bribes
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.8
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Here the advertisers use punch lines which complment the customers who buy their products.
patriotic advertisements
complimenting the customers
endorsements
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.5
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