Branding and Promotion

Combining one or more brands to increase customer loyalty and sales is

• Generic

• Branding

• Co-branding

• Private Label

An effort to get customer's to recognize or remember the brand is

• Brand Awareness

• Brand Loyalty

• Brand Equity

• Brand Extension

The Mercedes Benz Stadium is an example of

• Endorsement

• Sponsorship

The number of people who are exposed to your advertisement is

• Reach

• Frequency

Game Time Shows do NOT

• Increase revenue

• Engage non-sports fans

• Provides an opportunity for sponsorships

• Give new artist a place to perform

The amount of times people reached are exposed to the advertisement is....

• Reach

• Frequency

The type of photos, videos, or posts you choose to publish is what part of creating a brand aesthetic?

• Colors

• Content

• Captions

• Hashtags

One advantage of using Internet/Interactive Media is

• People like the internet

• It is free

• Allows the customer to interact with the message

• Everyone uses the internet

You should only use your logo on one piece of your advertising campaign.

• True

• False

A central, repetitive message that promotes brand awareness is

• Logo

• Endorsement

• Sponsorship

• Theme