Chapter 2 - Evolution of the profession

Why is it important to understand the cultural roots of PR? Which one is NOT true

• to be prepared for the future

• to appreciate the discipline

• to sound smart

• to be able to analyze environments critically

What is speculated to be the most distant form of Public Relations?

• Jesus and his apostles

• Congregation of the Propagation of Faith (1622)

• a clay tablet in Iraq (1800 BC)

• World War 1

When did the word "Propaganda" get its negative connotation?

• World War 1

• Vietnam War

• during the Middle Ages

• World War 2

Which trends led to the development of Public Relations in the USA?

• Growth of large institutions

• Growth of democracy

• Sophisticated publics

• Growth of GDP

Who was a part of the "robber baron" era?

• Dwayne Johnson

• John D. Rockefeller

• Leonardo DiCaprio

• John Cena

What were the journalists called that talked about the scandals of the "robber barons"

• snow shovellers

• muckrakers

• leafrakers

• mudshovellers

Which 2 people were PR pioneers?

• Edward Bernays & Doris Fleischmann

• Edward Bernays & Sylvia Smith

• Amos Kendall & Doris Fleischmann

• Arthur Page & Edward Bernays

Whose opinion counted most (at the beginning of democracy)?

• white men

• white, wealthy men

• wealthy white men with land

• donkeys

How many Americans were illiterate in 1860?

• 41%

• 95 %

• 65%

• 59%

Edith Wilson said that sometimes our job ... to make things look better than they are

• is

• is not