Advertising/Persuasive Techniques
Authored by Heather Ingraham-Quimby
English
7th - 8th Grade
CCSS covered
Used 48+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This technique stresses the positive qualities and ignores the negative, giving us only part of the picture.
Bandwagon
Transfer
Card Stacking
Patriotic Appeal
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI. 9-10.8
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which advertising technique is used in this print ad?
Glittering Generalities
Facts & Figures
Testimonial
Bandwagon
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which advertising technique uses the suggestion that the product is a practical product of good value for ordinary people?
Snob Appeal
Transfer
Plain Folk
Humor
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.6.5
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which advertising technique is used in this magazine ad?
Plain Folk
Glittering Generalities
Catchy Slogan
Patriotic Appeal
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This advertising technique uses a quote, recommendation, or personal experience from an individual or group who believes that the product/service is important and suggests that others may find it valuable as well.
Testimonial
Transfer
Bandwagon
Card Stacking
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.9-10.5
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which advertising technique is used in the following ad?
Catchy Slogan/Jingle
Transfer
Humor
Snob Appeal
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.6.5
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In this advertising technique--- vague words or phrases are used to evoke a good/positive feeling in customers. (Examples are Freedom, peace, and, home/family.)
Plain Folk
Bandwagon
Transfer
Glittering Generalities
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI. 9-10.8
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