Advertising/Persuasive Techniques

Advertising/Persuasive Techniques

7th - 8th Grade

15 Qs

quiz-placeholder

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Advertising/Persuasive Techniques

Advertising/Persuasive Techniques

Assessment

Quiz

English

7th - 8th Grade

Practice Problem

Medium

CCSS
RI.7.5, RI.7.8, RI.8.5

+4

Standards-aligned

Created by

Heather Ingraham-Quimby

Used 47+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This technique stresses the positive qualities and ignores the negative, giving us only part of the picture.

Bandwagon

Transfer

Card Stacking

Patriotic Appeal

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which advertising technique is used in this print ad?

Glittering Generalities

Facts & Figures

Testimonial

Bandwagon

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which advertising technique uses the suggestion that the product is a practical product of good value for ordinary people?

Snob Appeal

Transfer

Plain Folk

Humor

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which advertising technique is used in this magazine ad?

Plain Folk

Glittering Generalities

Catchy Slogan

Patriotic Appeal

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This advertising technique uses a quote, recommendation, or personal experience from an individual or group who believes that the product/service is important and suggests that others may find it valuable as well.

Testimonial

Transfer

Bandwagon

Card Stacking

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which advertising technique is used in the following ad?

Catchy Slogan/Jingle

Transfer

Humor

Snob Appeal

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In this advertising technique--- vague words or phrases are used to evoke a good/positive feeling in customers. (Examples are Freedom, peace, and, home/family.)

Plain Folk

Bandwagon

Transfer

Glittering Generalities

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

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