Keep Calm and Read On

According to the selection, the original Keep Calm poster was created to —

• F instill citizens with a greater sense of loyalty to England

• G boost people’s morale during a time of war

• H encourage people to help fund their country’s war effort by buying products

• J raise people’s spirits during difficult economic times

How does the author organize the selection?

• A By explaining the origin of the Keep Calm motto and its current popularity, the author emphasizes how the motto’s use has changed over time.

• B By comparing the way the Keep Calm motto was used during World War II with the way it is used today, the author suggests that the motto’s effectiveness has diminished.

• C By describing in detail each reason the Keep Calm motto has become an important part of popular culture today, the author identifies why the motto’s popularity has increased.

• D By stating the cause of the development of the original Keep Calm motto, the author shows how the motto has become an answer to many problems.

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CCSS.RI.7.5

What is the main idea of paragraph 6?

• F The Keep Calm slogan has been posted many times on social media sites.

• G The Keep Calm slogan and its various forms have become a popular part of current culture.

• H There is discord between people who like the original Keep Calm slogan and those who don’t.

• J People realized that the Keep Calm phrase was a good slogan for online advertising.

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CCSS.RI.7.2

CCSS.RL.7.2

Based on the way the Keep Calm motto continues to be received by the public, the reader can conclude that the motto has a —

• A strong ability to encourage people with its optimistic message

• B historical significance that people appreciate

• C serious quality that people find comforting

• D unique ability to unite different generations

The author includes the information in paragraph 5 most likely to —

• F explain the origin of the Keep Calm motto

• G describe how products with the Keep Calm motto are made

• H express an opinion about the popularity of the Keep Calm motto

• J offer reasons why the Keep Calm motto has become so widespread

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CCSS.RI.7.6

Paragraph 6 suggests that one reason for the Keep Calm slogan’s popularity is that the slogan —

• A can be used to advertise different businesses

• B uses so few words to express its message

• C can be easily altered in humorous ways

• D can be printed on a variety of products at low cost

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CCSS.RI.7.1

CCSS.RL.7.1

Which of these sentences from the selection is an opinion?

• F The Keep Calm poster that Manley discovered dates back to the start of World War II.

• G Two of the three posters were displayed in public at the start of the war in order to raise the morale of the British people.

• H Manley’s copy has become a rarity.

• J Today, interpretations of the slogan are often lighthearted, but it is important to remember the significance of the motto’s original intent.