Infomercial conventions

Refers to establishing credibility, character, and trust in a product.

• Logos

• Ethos

• Pathos

An “everyday person” tells you how great a product or service is.

• Demographic

• Bribery

• Infomercial

• Testimonial

A happy child is laughing and playing while holding a soda.

• Logos

• Ethos

• Pathos

Themes or designs from the past to create positive feelings.

• Avant Garde

• Product Placement

• Nostalgia

• Bandwagon

What is one thing that makes an infomercial strong?

• showing the problems the product will solve

• showing the problems the product will cause

• showing people laughing

• showing the price

What 3 things should an infomercial have?

• silly, solve a problem, informative

• boring, informative, solve a problem

• informative, solve a problem, show how the product works

Using groupings of THREE similar words or phrases

• repetition

• tricolon

• trimester

• triple whammy

An imperative statement (command) that pressures the viewer to to act or buy straight away

• hyperbole

• rhetorical question

• call to action

• unethical advertising

Alliteration

• how something is organized on the page

• to motivate others

• when the same letter starts two or more words in a row

• the name of a company

Descriptive words

• alliteration

• layout

• adjectives

• pronouns