Internet Marketing

Companies pay for ads on other websites.

• Content network
• CPC (cost per click
• PPC (pay per click)
• CTR (click through rate)

A group of websites that display ads.

• Content network
• CPC (cost per click
• PPC (pay per click)
• CTR (click through rate)

You pay a set cost each time someone clicks on your ad.

• Content network
• CPC (cost per click
• PPC (pay per click)
• CTR (click through rate)

Shows the number of times users clicked on the ad

• Content network
• CPC (cost per click
• PPC (pay per click)
• CTR (click through rate)

Website where people who click on an ad are directed to.

• Landing page
• Conversion
• Analytics
• CPA (cost per acquisition)

A user completes an action you want them to do.

• Landing page
• Conversion
• Analytics
• CPA (cost per acquisition)

SEO is the acronym for?

• Site Efficiency Optmisation

• Site Engine Optimisation

• Search Engine Optimisation

• Search Engine Original

PPC is the acronym for?

• Program Pay Customer

• Problematic Placement Code

• Pay Per Click

• Program Preparation Computer

Do you know any analytics software for effective marketing?

Why are keywords important, especially in the title of the webpage?