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Internet Marketing

Authored by Jūratė Helsvig

English

University

Used 3+ times

Internet Marketing
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11 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Companies pay for ads on other websites.

Content network
CPC (cost per click
PPC (pay per click)
CTR (click through rate)

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

A group of websites that display ads.

Content network
CPC (cost per click
PPC (pay per click)
CTR (click through rate)

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

You pay a set cost each time someone clicks on your ad.

Content network
CPC (cost per click
PPC (pay per click)
CTR (click through rate)

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Shows the number of times users clicked on the ad

Content network
CPC (cost per click
PPC (pay per click)
CTR (click through rate)

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Website where people who click on an ad are directed to.

Landing page
Conversion
Analytics
CPA (cost per acquisition)

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

A user completes an action you want them to do.

Landing page
Conversion
Analytics
CPA (cost per acquisition)

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

SEO is the acronym for?

Site Efficiency Optmisation

Site Engine Optimisation

Search Engine Optimisation

Search Engine Original

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