One limitation of the Bostrix Mix is ... ?

• A Cash Cow will not be profitable

• It is easy to measure market share

• Firms cannot invest in Dogs

• High market share might not mean high profits

Which category in the Boston Matrix is for the least successful product?

• Cash Cows

• Stars

• Decliners

• Dogs

Which of these companies is most likely to use the Boston Matrix?

• Aldi

• Sellotape

• Unilver

• A local window cleaner

Products in which two categories of the Boston Matrix are most likely to generate positive cash flows?

• Stars and Cash Cows

• Cash Cows and Dogs

• Dogs and Stars

• Problem Children and Stars

The Boston Matrix is used to help a firm manage its ... ?

• Cash Flow

• Product Portfolio

• Organisational structure

• Share Price

What are the two dimensions that are used to determine the position of a product or brand in the Boston Matrix?

• Share price & market share

• Selling price & market demand

• Market share & Market growth

• Sales & Profits

A product with a high share of a mature market would be classified as a ... ?

• Problem Children

• Cash Cow

• Star

• Dog

A benefit of using the Boston Matrix to make decisions is that it may help a business ... ?

• Get rid of employees who are not needed

• Launch products before they are ready

• Save money on budgeting

• Focus on products with the most potential

A key reason for a business to have a balanced portfolio of products is to ... ?

• Raise finance

• Spread risk

• Encourage innovation

• Recruit staff

A product in a fast-growing market significantly increase its market share. It looks like it is now a ... ?

• Cash Cow

• Star

• Problem Child

• Dog