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Tipos de PMP

Authored by Ricardo Castillo

Other

Professional Development

Used 5+ times

Tipos de PMP
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

¿Qué significa PMP?

Public Marketplace

Private Marketing Platform

Public Marketing Platform

Private Marketplace

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

¿Qué significa RTB?

Real Time Buying

Remarketing Time Bidding

Real Time Bidding

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Tipo de PMP en donde se compromete la inversión con el Publisher

Private Action Deal

Preferred Deal

Guaranteed Deal

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

¿Qué ID se comparte al Publisher para generar un PMP?

Campaign ID

Insertion Order ID

Seat ID

Strategy ID

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Privete Action Deal es aquel PMP donde se tiene un costo fijo de CPM

Falso

Verdadero

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Es la subasta por un inventario disponible en el que no existen ningún tipo de relación directa entre el anunciante y el Publisher.

Mercado/Inventario Abierto

Mercado/Inventario Privado

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

PMP en el que el CPM es fijo y la inversión no es comprometida.

Private Action Deal

Preferred Deal

Guaranded Deal

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