Tipos de PMP
Authored by Ricardo Castillo
Other
Professional Development
Used 5+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué significa PMP?
Public Marketplace
Private Marketing Platform
Public Marketing Platform
Private Marketplace
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué significa RTB?
Real Time Buying
Remarketing Time Bidding
Real Time Bidding
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Tipo de PMP en donde se compromete la inversión con el Publisher
Private Action Deal
Preferred Deal
Guaranteed Deal
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué ID se comparte al Publisher para generar un PMP?
Campaign ID
Insertion Order ID
Seat ID
Strategy ID
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Privete Action Deal es aquel PMP donde se tiene un costo fijo de CPM
Falso
Verdadero
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Es la subasta por un inventario disponible en el que no existen ningún tipo de relación directa entre el anunciante y el Publisher.
Mercado/Inventario Abierto
Mercado/Inventario Privado
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
PMP en el que el CPM es fijo y la inversión no es comprometida.
Private Action Deal
Preferred Deal
Guaranded Deal
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