Propaganda

It is giving a bad label to a person or idea using an easy-to-remember name to condemn the said person or idea.

• Bandwagon

• Name Calling

• Glittering Generalities

• Scapegoat

It consists of words that are filled with praises.

• Glittering Generalities

• Name Calling

• Plain Folks

• Testimonial

It is a technique used to convince the public with similar mentality to join in purchasing the product or following the individual who made the appeal or else something really good will be missed out.

• Bandwagon

• Scapegoat

• Testimonial

• Transfer

This is a technique that chooses a respected celebrity (or alternatively someone generally hated) to claim that an idea is good (or bad).

• Bandwagon

• Name Calling

• Testimonial

• Transfer

A symbol that carries respect, authority or prestige is used along with an idea to make it more acceptable.

• Glittering Generalities

• Name Calling

• Testimonial

• Transfer