Optimized Digital Store

Why is 'omnichannel' becoming the preferred approach to selling to customer?

• It places the customer at the center of the shopping experience

• It helps to provide a frictionless shopping experience

• Shoppers who purchase items online, can easily pickup at store

• All of the above

Which of the following is the number one device globally for shopping website visits?

• Desktop

• Mobile

• Voice clients

• Wearable devices

What are the 3 Levers of Revenue growth?

• Traffic, Conversion rate and Average basket value

• Product visibility, Traffic and Conversion rate

• Content, Page performance and Optimization

• Testing content, Removal of content and Addition of content

What’s meant by the term ‘traffic’ within eCommerce?

• The number of different categories that your products are listed in

• The number of visitors to your site, or a certain page

• The various different ways that visitors come to arrive at your site

• The amount of visitors to your site who arrive having interacted with a marketing campaign

What does ‘conversion rate’ generally mean within eCommerce?

• How favorably your products are reviewed on the site

• The proportion of visiting shoppers that actually make a purchase

• How fast products sell out on the store

• Your products’ rate of purchase in relation to your competitors’ on the same sit

What is a landing page?

• The first (or top) link that appears on any search engine results page

• The first product detail page that a customer visits

• The first page that a customer interacts with, regardless of where they arrive from or if they’ve visited before

• The last page a customer visits before they reach the checkout

How can you optimize your product content?

• By make it clear what the item is, what it does and how it differs

• By highlighting important product features near the top of the page

• By pre-empting and answering shoppers’ commonly asked question within the product content

• All of the above

Which features of an online store can be audited?

• On-site search

• Product detail pages

• Movement from basket to checkout

• All of the above

The first layer of the eCommerce Store Audit Model is ‘Topics’. What are Topics?

• Common features of a digital store that a user is likely to use in their on-site journey

• Shoppers’ most commonly asked questions

• The capabilities of the common features of your digital store

• The best practice standards that key on-site features should meet

To which layer of the eCommerce Store Audit Model is the scoring criteria attributed?

• Topics

• Capabilities

• Requirements

• All of the above