Sales Promotion Concepts Knowledge Check 2

The majority of coupons are sent out through digital media.

• TRUE

• FALSE

FSIs, freestanding inserts, are the most common method used to deliver coupons to consumers.

• TRUE

• FALSE

An instant redemption coupon may lead to a trial purchase because the customer has immediate access to the discount.

• TRUE

• FALSE

Bounce-back coupons tend to encourage trial purchases of products.

• TRUE

• FALSE

A scanner-delivered coupon is sent out by the internet.

• TRUE

• FALSE

A cross-ruffing coupon is placing a coupon inside a product's package with a specific expiration date.

• TRUE

• FALSE

A coupon for peanut butter on a jar of jelly is a cross-ruff coupon.

• TRUE

• FALSE

Customers who already have a preference for a brand redeem the majority of all coupons.

• TRUE

• FALSE

Premiums are prizes or gifts consumers receive when purchasing products.

• TRUE

• FALSE

When a company offers a premium, consumers receive a discount for the good or service and receive some type of special offer or free merchandise.

• TRUE

• FALSE