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MARKETING DIGITAL 2

Authored by César Javier Romano Avilés

Other

4th Grade

Used 3+ times

MARKETING DIGITAL 2
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10 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Es la fórmula del Click Trough Rate

CTR = clicks / impresiones X 1000

CTR = clicks / impresiones X 100

CTR = clicks / impresiones + 100

CTR = clicks / impresiones + 1000

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Son tres de los modelos de contratación más utilizados.

CPM, CPC y CPS

CPM, CCC y CPL

CPLM, CPC y CPL

CPM, CPC y CPL

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Entre las acciones de un outbound marketing encontramos un.

Search engine marketing (SEM)

Search engine mood (SEM)

Search engine magazine (SEM)

Search engine mention (SEM)

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Entre las acciones de un inbound marketing encontramos un.

Search engine optimus (SEO)

Search engine optimization (SEO)

Search engine option (SEO)

Search engine on line (SEO)

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Es la representación de un proceso comercial selectivo donde, partiendo de una base de compradores potenciales, acabaremos destilando un reducido número de clientes recurrentes.

Embudo o FIRE FOX

Embudo o funnel

Embudo o FUNY

Embudo o FANS MARKETING

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

LTR

Lead Through ratio

Lead Through rating

Lead Through rate

Lead Through rag time

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

CPA

Costo por adquisición

Costo por anuncio

costo por aprobación

Costo por aceptar un anuncio en los medios

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