
MARKETING DIGITAL 2
Quiz
•
Other
•
4th Grade
•
Hard
César Javier Romano Avilés
Used 3+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Es la fórmula del Click Trough Rate
CTR = clicks / impresiones X 1000
CTR = clicks / impresiones X 100
CTR = clicks / impresiones + 100
CTR = clicks / impresiones + 1000
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Son tres de los modelos de contratación más utilizados.
CPM, CPC y CPS
CPM, CCC y CPL
CPLM, CPC y CPL
CPM, CPC y CPL
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Entre las acciones de un outbound marketing encontramos un.
Search engine marketing (SEM)
Search engine mood (SEM)
Search engine magazine (SEM)
Search engine mention (SEM)
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Entre las acciones de un inbound marketing encontramos un.
Search engine optimus (SEO)
Search engine optimization (SEO)
Search engine option (SEO)
Search engine on line (SEO)
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Es la representación de un proceso comercial selectivo donde, partiendo de una base de compradores potenciales, acabaremos destilando un reducido número de clientes recurrentes.
Embudo o FIRE FOX
Embudo o funnel
Embudo o FUNY
Embudo o FANS MARKETING
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
LTR
Lead Through ratio
Lead Through rating
Lead Through rate
Lead Through rag time
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
CPA
Costo por adquisición
Costo por anuncio
costo por aprobación
Costo por aceptar un anuncio en los medios
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