Chapter 5 Review

________ is the changes in an individual's behavior arising from experience

• Belief

• Attitude

• Learning

• Perception

_____________ is two or more people who interact to accomplish individual or mutual goals.

• A culture

• A group

• A subculture

• A social class

______ is the stage of the buyer decision process in which the consumer is motivated to locate more information.

• Information search

• Need recognition

• Alternative evaluation

• Purchase decision

_______ is relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.

• A culture

• A group

• A subculture

• A social class

_______ are part of the environment that enter the consumer's black box and produce certain responses.

• Economic, technological, social and cultural stimuli

• Buyer characteristics

• Buying attitudes

• Marketing stimuli

In the _______ stage, the consumer seeks information about the new product.

• awareness

• interest

• evaluation

• trial

Relative advantage is the degree to which __________.

• the product fits the value and experiences of consumers.

• using the product can be observed.

• a buyer can try the product on a limited basis.

• the product is superior to existing offerings.

________ are part of the buyer's black box and produce certain responses.

• Economic, technological, social and cultural stimuli

• Buyer characteristics

• Buying attitudes

• Marketing stimuli

In the adoption process, ______ is when the consumer becomes familiar with the new product but lacks information about it.

• awareness

• interest

• evaluation

• trial

_______ is a group of people with shared value systems based on common life experiences and situations.

• A culture

• A group

• A subculture

• A social class