Chapter 5 Review

Chapter 5 Review

9th - 12th Grade

22 Qs

quiz-placeholder

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Chapter 5 Review

Chapter 5 Review

Assessment

Quiz

Education

9th - 12th Grade

Medium

Created by

Lisa Savas

Used 2+ times

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22 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

________ is the changes in an individual's behavior arising from experience

Belief

Attitude

Learning

Perception

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

_____________ is two or more people who interact to accomplish individual or mutual goals.

A culture

A group

A subculture

A social class

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

______ is the stage of the buyer decision process in which the consumer is motivated to locate more information.

Information search

Need recognition

Alternative evaluation

Purchase decision

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

_______ is relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.

A culture

A group

A subculture

A social class

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

_______ are part of the environment that enter the consumer's black box and produce certain responses.

Economic, technological, social and cultural stimuli

Buyer characteristics

Buying attitudes

Marketing stimuli

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

In the _______ stage, the consumer seeks information about the new product.

awareness

interest

evaluation

trial

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Relative advantage is the degree to which __________.

the product fits the value and experiences of consumers.

using the product can be observed.

a buyer can try the product on a limited basis.

the product is superior to existing offerings.

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