Media Literacy 8th End of Cycle Assessment

How would you define mass media?

• using the library

• watching a movie

• communicating information to large groups of people

• mail

Which is NOT a digital media?

• television

• Instagram

• TIME Magazine

• Google

True or false: Often the purpose of media is to persuade you to do something.

• True

• False

The owner of a popular diaper company made a commercial about their diapers. The intended audience is more than likely....

• Third Graders

• Parents

• Babies

• Elderly

Techniques used in commercials usually include all of the following EXCEPT:

• music/jingle

• celebrities

• bright colorful logos

• confusing message

Which is an example of convincing words that can be used in an advertisement?

• expensive

• buy one get one free

• old

• boring

Who is this message most likely written for?

• Teachers

• Dogs

• Doctors

• Children

If you find it online, it must be true.

• True
• False

What is the purpose of Media Literacy?

• To read more books.
• To persuade, inform and entertain your target audience with different media.
• To watch more videos on the internet.
• Watch TV interviews.

To convince someone to do or think something means to ____________.

• persuade

• tricky

• personification

• sneaky