Consumer Management

Consumer Management

7th - 8th Grade

15 Qs

quiz-placeholder

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Consumer Management

Consumer Management

Assessment

Quiz

Life Skills

7th - 8th Grade

Hard

Created by

Alexandra Staton

Used 41+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the first step in the consumer decision making process?

Information searching

Alternative evaluation

Need identification

Purchase decision

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which of the following is an example of a marketing source when searching for information of a product?

Friends

The internet

School's library

Product advertisements

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Selecting a set of brands and then considering when and where to buy describes which of the following types of purchase behavior?

Item first

Outlet first

Function first

Price first

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or

dissatisfying?

Alternative evaluation

Post purchase evaluation

Information searching

Need identification

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a tactic of reducing cognitive dissonance?

Post purchase customer service

Follow up calls

Extended warrenty

Free shipping

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Lifestyle is identified by which of the following?

Activities, interests and opinions

Attitudes, values and beliefs

Symbols, rituals and heroes

Age, gender and ethnicity

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT determined by the personality of a customer?

Whether the customer is a practical shopper

Whether the customer is loyal to certain brands

Whether the customer tends to use coupons

Whether the customer has awareness of the product

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