Consumer Management

Which of the following is the first step in the consumer decision making process?

• Information searching

• Alternative evaluation

• Need identification

• Purchase decision

Which of the following is an example of a marketing source when searching for information of a product?

• Friends

• The internet

• School's library

• Product advertisements

Selecting a set of brands and then considering when and where to buy describes which of the following types of purchase behavior?

• Item first

• Outlet first

• Function first

• Price first

Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or

dissatisfying?

• Alternative evaluation

• Post purchase evaluation

• Information searching

• Need identification

Which of the following is NOT a tactic of reducing cognitive dissonance?

• Post purchase customer service

• Follow up calls

• Extended warrenty

• Free shipping

Lifestyle is identified by which of the following?

• Activities, interests and opinions

• Attitudes, values and beliefs

• Symbols, rituals and heroes

• Age, gender and ethnicity

Which of the following is NOT determined by the personality of a customer?

• Whether the customer is a practical shopper

• Whether the customer is loyal to certain brands

• Whether the customer tends to use coupons

• Whether the customer has awareness of the product

A person’s need for respect belongs to which of the following levels of Maslow’s hierarchy?

• Safety

• Love

• Esteem

• Self-actualization

Which of the following is the most enduring judgment of good or bad?

• Opinion

• Belief

• Attitude

• Value

A reference group has the least influence on a person for buying which of the following items?

• A car

• A life insurance plan

• A pair of shoes

• A dress