Consumer Management
Quiz
•
Life Skills
•
7th - 8th Grade
•
Hard
Alexandra Staton
Used 41+ times
FREE Resource
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is the first step in the consumer decision making process?
Information searching
Alternative evaluation
Need identification
Purchase decision
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which of the following is an example of a marketing source when searching for information of a product?
Friends
The internet
School's library
Product advertisements
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Selecting a set of brands and then considering when and where to buy describes which of the following types of purchase behavior?
Item first
Outlet first
Function first
Price first
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or
dissatisfying?
Alternative evaluation
Post purchase evaluation
Information searching
Need identification
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a tactic of reducing cognitive dissonance?
Post purchase customer service
Follow up calls
Extended warrenty
Free shipping
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Lifestyle is identified by which of the following?
Activities, interests and opinions
Attitudes, values and beliefs
Symbols, rituals and heroes
Age, gender and ethnicity
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT determined by the personality of a customer?
Whether the customer is a practical shopper
Whether the customer is loyal to certain brands
Whether the customer tends to use coupons
Whether the customer has awareness of the product
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