Sample Quiz

Business process of creating relationship with and satisfying customers.

• Advertisement

• Marketing

• Market Research

• Market Study

Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.

• ADVERTISING TESTING

• BRAND AWARENESS AND REACH

• MARKET SEGMENTATION

• PRODUCT TESTING

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

• MARKETING PLAN

• MARKET RESEARCH

• MARKETING STRATEGY

• PRODUCT TESTING

Notice announcement in a public medium promoting a product, service or event or publicizing a job vacancy.

• ADVERTISEMENT

• ADVERTISING

• DISPLAY ADS

What type of consumer promotion is an art contest run by a cereal company that is offering a trip to Disneyland for the winner?

• premiums

• licensing

• product samples

• incentives

___________________ is the type of non-personal promotion in which a business can use a variety of media for presentation.

• Advertising

• mix

• kiosk

• promotion

• sample

Which of the following involves group-by-group selection of samples?

• Simple random sampling

• Stratified sampling

• Snowball sampling

• Quota sampling

In order to use samples to estimate something from the population, the sample should be _________________ the population.

• exactly the same as
• nothing like
• representative of
• larger than

Which is an example of Non-probability sampling

• Snowball

• random

• Stratified

• Cluster

This is a small number of people who are brought together to discuss elements of a specific issue or problem.

• Focus Group
• Observation
• Survey
• Test Market