Quarter 3, Week 3 Quiz - SPJ9

Which refers to a message or a group of messages to raise awareness, encourage, and inspire consumers about brands to purchase or to advocate for them?

• brand advocate

• advertising

• propaganda

• consumerism

Advertising has always been about tapping into consumers’ existing needs or about creating a need and inserting a product to fill it.

• True

• False

Which of these is NOT an intention of advertising?

• to encourage consumers to make purchases

• to raise awareness in the population about brands, products and services

• to study the consumer demographics

• to inspire people to advocate for their favorite brands

When did advertising emerge?

• 1800s - 1900s

• 1700s - 1800s

• 1900s - 2000s

• 1600s - 1700s

What method of advertising targets mass audiences on mass media platforms with messages usually designed from a one-to-many point of view?

• above-the-line advertising

• below-the-line advertising

Which is a form of persuasion that is often used in media to further some sort of agenda, such as a personal, political, or business agenda, by evoking an emotional or obligeable response from the audience?

• advertising

• propaganda

• brand advocacy

• consumer demographics

Which method of advertising refers to more one-on-one marketing approaches which can include targeted social media campaigns, direct mail marketing, point-of-sale ads, coupons and deals, and email and telemarketing appeals?

• above-the-line advertising

• below-the-line advertising

Which method of advertising implies that the ad or ad campaign — a series of related ads meant to work in tandem — appears on legacy media platforms?

• above-the-line advertising

• below-the-line advertising

Which method of advertising has a more personal tone, style, and method of dissemination?

• above-the-line advertising

• below-the-line advertising

Which refers to platforms in existence before the transition to digital?

• brand advocacy

• legacy media

• propaganda

• adversiting