Micro Perspective Midterm Examination

Micro Perspective Midterm Examination

University - Professional Development

50 Qs

quiz-placeholder

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Micro Perspective Midterm Examination

Micro Perspective Midterm Examination

Assessment

Quiz

Other

University - Professional Development

Medium

Created by

Allen Mae De Leon

Used 55+ times

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50 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Tourism is a service. It is an intangible experience.

TRUE

FALSE

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market segmentation is a universally accepted way of analyzing demand.

TRUE

FALSE

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Societal-marketing approach focuses on the satisfaction of tourist needs and wants while respecting the long term interests of the community.

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product orientation emphasizes the products or services that are available.

TRUE

FALSE

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Tourism is composed of several components such as transportation, lodging, food and beverage, attractions, activities and the like.

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Tourism product is that travel intermediaries are a necessity.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Tourism is that the demand is highly elastic, seasonal in character and subject to change in taste and fashion.

TRUE

FALSE

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