Micro Perspective Midterm Examination

Tourism is a service. It is an intangible experience.

• TRUE

• FALSE

Market segmentation is a universally accepted way of analyzing demand.

• TRUE

• FALSE

Societal-marketing approach focuses on the satisfaction of tourist needs and wants while respecting the long term interests of the community.

• TRUE

• FALSE

A product orientation emphasizes the products or services that are available.

• TRUE

• FALSE

Tourism is composed of several components such as transportation, lodging, food and beverage, attractions, activities and the like.

• TRUE

• FALSE

Tourism product is that travel intermediaries are a necessity.

• TRUE

• FALSE

Tourism is that the demand is highly elastic, seasonal in character and subject to change in taste and fashion.

• TRUE

• FALSE

Socioeconomic criteria are the most commonly used as present due to ease of collecting data, the comparability of such information through census as well as media data, and the fact that such data is easy to understand and apply.

• TRUE

• FALSE

A major advantage of product related criteria is that the information gained is directly related to the particular product in question.

• TRUE

• FALSE

Psychographic segmentation is expensive and difficult to use in describing segments.

• TRUE

• FALSE