The Daisy Girl Ad

1. PART A: Which of the following statements best describes a central idea of the text?

• A. The threat of nuclear war not as strong as the 1960s American public believed.

• B. The Daisy Girl ad addressed the issue of nuclear war through poignant, scare-tactic means, and was a key point in President Johnson’s victory.

• C. Johnson should not have won the election because he did so through under-handed means.

• D. It is fortunate that Goldwater did not win the election or else the United States would have definitely engaged in nuclear war.

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2. PART B: Which of the following quotes best supports the answer to Part A?

• A. “Goldwater's campaign suggested a willingness to use nuclear weapons in situations when others would find that unacceptable.” (Paragraph 1)

• B. “by one impulse act you could press a button and wipe out 300 million people before sun down.” (Paragraph 1)

• C. “…a close-up section of incandescence in the mushroom cloud, over which the viewer hears President Johnson’s voice: “These are the stakes. To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die. Another voiceover then says, “Vote for President Johnson on November 3rd.” (Paragraph 5)

• D. “The ad was immediately pulled off television, but the point was made. The ad appeared on nightly news and conversation programs in its entirety.” (Paragraph 6)

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3. What does the word “ominous” most likely mean as used in paragraph 3?

• A. threatening

• B. gloomy

• C. indifferent

• D. monotone

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4. Consider the structure of the last 2 paragraphs in the text. What implicit, or unspoken, conclusion does the article make?

• A. Even though the controversial ad was pulled, it nevertheless contributed greatly to Johnson’s landslide victory.

• B. With the controversial ad pulled, people soon forgot about Goldwater and voted for Johnson instead.

• C. People still talked about the Daisy Girl Ad after it was pulled, contributing free publicity to Johnson’s campaign.

• D. People were shocked by the ad, demanded it be pulled, and voted for Goldwater instead.

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